Colruyt still Belgium's cheapest supermarket Author: CDC

Belga
Wed 26/10/2016 - 12:21 CDC The consumers' organisation Test-Aankoop says that Colruyt remains Belgium's cheapest supermarket though rival Albert Heijn is hot on Colruyt's heels. The margin by which Colruyt is cheaper than its rivals is getting smaller.

As in previous years Colruyt remains cheapest for people who buy a mix of branded, home branded and basic products. Albert Heijn is 2% more expensive. Red Market, Delhaize's low cost store, is third cheapest.

Test-Aankoop noted the highest prices at Intermarché, Match and Smatch, where the price difference with the cheapest stores reached up to 15%. Here too the price difference is growing slimmer. Last year the price gap was as much as 16%.

Test-Aankoop believes that purchasing meat, vegetables and fruit at the cheapest store can save you 300 euros a year.

For people who only purchase branded products Colruyt and Red Market are the cheapest followed by Albert Heijn. OKay, Colruyt's neighbourhood store, is 5% more expensive.

Colruyt is also cheapest for basic products followed by Leader Price (+2%) and Albert Heijn (+4%). Leader Price offers the cheapest home brands with Colruyt and Albert Heijn 6% and 7% dearer.

Aldi and Lidl don't really make a difference between basic and home brands. Their products are cheaper than other supermarkets home brands, but if compared to basic products at other supermarkets have become more expensive.

Test-Aankoop compared 118,000 prices in 710 stores.